My primary mission here was to highlight Barnes & Noble’s communication pillars, emphasizing the joy of reading and personal growth and a marketing strategy that fosters inclusivity and community for their customers. These decisions resulted in creating a visual identity that focuses on creating a humanist touch through illustrations, custom typefaces, and building an experience bookstore designed to elevate customer interaction with books.
The Brand Storybook
All design printed & digital collateral, plus spatial graphics, were compiled into one book named “Brand Storybook” to give Barnes & Noble's customers a fragmented brand experience. Whether internal or external, every touchpoint unconsciously shapes the brand image of the user.
Introducing Barnes & Noble Experience Store.
The Barnes & Noble Experience Store is a reimagined bookstore designed to provide a personalized and cozy experience to every customer. Every furniture and area in this innovative new store is carefully crafted to fit the customer’s personality, creating a warm and welcoming atmosphere that Barnes & Noble is famous for.
After looking at the whole space fused with the refreshed identity, all the design systems was catered to create this warm, inviting environment; a space that’s not just for people to buy books but also for bringing people together, to read, study, work, and even share their love for books to everyone.
