ABOUT ME

“I believe design is a form of silent dialogue that forges connection, guides understanding, and bridges the gap between cultures, ideas, and
human experiences.”

Growing up in Jakarta and recently completing my master's degree in Graphic Design at ArtCenter College of Design, California, I have always been fascinated by the intricate dance of culture with the world—whether in the breathtaking landscapes of our Earth, the grandeur of architectural marvels, or even the diversity of human beings themselves.
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As an Indonesian-American graphic designer, living in two completely different worlds has always fueled my creative ventures. Combining Indonesia's vibrant, rich culture with the innovative and dynamic design ethos of America has allowed me to harness the essence of diversity as my unique positioning.

This blend enables me to explore how identities shape the transformative power of design. Each new experience, each fresh encounter, fuels my creative odyssey, one I hope will leave a lasting impact far beyond my lifetime.

FIND ME ON...

I can help you with...

01

Identity Design

Unveiling your purpose and authentic core that sets you apart, I create brand identities to articulate a meaningful story that contributes to the larger narrative of your brand's journey.

02

Brand Strategy

Exploring the nuances of your challenges and insights, I craft a bespoke branding narrative rooted in context, guiding strategic decisions and shaping your distinctive value proposition.

03

The Full Package

Providing a comprehensive journey from concept and strategy to seamless implementation, I'm here to breathe life into your brand's vision, turning it into a captivating reality.

Introducing The Humanimark Model as my design process.

The whole branding process I’m about to undertake will be based on the Humanimark Model that I created. This methodology humanizes brands by blending core values, cultural context, and dynamic expressions, turning brands into living entities with distinct personalities.
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This holistic framework is structured through three essential stages: The Heart, The Mind, and The Body.