Atheneum Grotesque: where elegance and function shifts gracefully.
Atheneum Grotesque is a semi-condensed typeface representing a person’s love of old stories and legacy. Due to its narrow proportion, large x-height, and short ascenders, its simplicity communicates a sense of delicate elegance while appearing confident and appealing. Through the dynamism of its lines and the tension of its forms, it was inspired by old book covers and ticket aesthetics from the 20th century. Its luscious curves, delicate flares, and high contrast will embellish any design endeavor it takes on.
Forming letters, shaping stories.
As I refine the design of the letterforms, the challenge lies in maintaining this delicate balance across every character. The goal is to ensure that every curve, line, and stroke contributes to the overall narrative of the font, creating a visual language that speaks clearly and cohesively. This leads to a design decision where each character has its distinct visual presence and seamlessly fits into a compelling visual statement.
Tales in every stroke.
The meticulous process of shaping each glyph has taught me the subtle art of blending form with function, and history with innovation. Ultimately, Atheneum Grotesque has reinforced the idea that weaves together the past and the present to create something timeless in the future.
