The name “Kelana” is derived from the Indonesian word, meaning “odyssey,” symbolizing the history of spices as a commodity that traveled across Indonesia, uniting people across islands to build friendship and cultural assimilation. The letterforms of Kelana Serif tell a story of communion and legacy. Inspired by the handwritten signs and bold market stall lettering, the typeface captures the passionate energy of street foods and the lush beauty of the Indonesian landscape. Each character’s flowing lines and intricate details reflect the warmth and hospitality inherent in Indonesian culture, evoking a sense of familiarity yet with a twist of modernity.

Kelana Serif features five weights to enhance its versatility: Regular, Medium, Demi Bold, Bold, and Extra Bold. This variety of weights accommodates various applications such as product packaging, merchandise, visual identity applications, and more, seamlessly integrating across numerous design formats.

By capturing the spirit of Indonesia’s rich culinary legacy, Kelana Serif is designed to be versatile across various mediums while still reflecting cultural nuances in its form language. Wherever it goes and whenever it’s used, it retains the essence of local traditions, seamlessly blending with the world while celebrating its roots.